The Maison Ciel Story
Who Us
Redefining the Fashion Experience
Maison Ciel is an emerging fashion house dedicated to pushing the boundaries of style and innovation. Starting as a boutique offering creative and high-fashion haute couture pieces, we are evolving into a comprehensive brand that caters to diverse fashion needs. Our growing portfolio includes menswear, couture ready-to-wear collections, bags, and jewelry, all crafted with a commitment to exceptional quality and design. Rooted in redefining the Egyptian fashion scene, we aim to create a global presence while delivering a luxurious and transformative experience for every client.
Our Mission
Our mission is to introduce innovative styles and high-fashion items to the Egyptian market, redefining local fashion standards and inspiring a culture of creativity and sophistication
Our Vision
Our vision is to become an internationally renowned fashion house, recognized for setting new standards in creativity, luxury, and design. We aspire to create a holistic fashion experience that transcends trends and leaves a lasting legacy in the global fashion industry
The Designer
Sama ElHawary is the founder and creative director
Sama ElHawary
Sama ElHawary is the founder and creative director of Maison Ciel, an Egyptian luxury couture house defined by poetic storytelling and refined feminine silhouettes. With a passion for fashion that began at a young age, Sama has developed a design language rooted in emotion, individuality, and timeless elegance.
A certified fashion designer and stylist from Cairo Design District, she brings together technical craftsmanship and creative vision, transforming inspiration into garments that allow women to express their identity with confidence and grace. Through Maison Ciel, Sama is dedicated to placing Egyptian couture on the global fashion stage, creating pieces that are both deeply personal and internationally relevant.